How to choose an effective leadership coach. Question 1. Do you have a coach yourself? If not, why not? Would you buy a product from someone who doesn’t use the product themselves? When choosing an effective executive leadership coach – and by effective, I mean someone who is worth the cost and can make a difference in your leadership behaviours – there are 9 questions you must ask to ensure you have someone of value.
If you are looking for an Executive Coach, a Leadership Coach or any professional development coach, ‘Do you have a coach?’ is a really quick and easy question to sort the wheat from the chaff, the good from the average.

High Effective Coaches Have a Coach Themselves

Do you have a coach yourself?
If the answer is no – walk away. That person:
– believes they have learnt everything there is to know in coaching (they don’t),
– doesn’t believe in their product,
– is more interested in selling the services than living the services,
– has forgotten what it is like to be coached,
– has stopped striving and learning in their profession.
Is that who you want to work with?


When an Executive Leadership Coach Has a Coach Themselves

Work with the coach who has a coach themselves. They:
– believe in the product they are selling,
– are still seeking to learn and grow, irrespective of experience,
– know what it is like to be coached,
– clearly knows the feeling of being held to account and vulnerable with another person from both sides.

In an industry full of slick marketers, bold promises and low barriers to entry, look for the person who has a coach themselves and believes in the process.

The 9 Questions To Ask When Choosing An Executive Leadership Coach

These 9 simple questions will help you identify the good from the bad, the amateur from the professional, the executive leadership coach worth paying for compared to the one that is an expensive waste of time.

  • Question 1 – Do you have a coach yourself?
  • Question 2 – Are you an accredited coach?
  • Question 3 – What is your experience as a leader?
  • Question 4 – What is your own coaching style?
  • Question 5 – Who else would you recommend?
  • Question 6 – What recommendations and success stories do you have?
  • Question 7 – What resources and tools do you have at your disposal?
  • Question 8 – What leadership assessment tool do you use?
  • Question 9 – How will you challenge me (and yourself)?

If you are talking or engaging a coach that can’t answer these 9 questions effectively – walk away! There are plenty of highly effective coaches who can – and you deserve to work with someone that can back up what they say with action.


Focussed, personal, confidential, honest and practical – all words that have been used in testimonials to describe Developing Leaders Executive Leadership Coaching. If this sounds like something that could be useful for you or a member of your team, get in touch with us today for a confidential chat about your needs. If you would like to read what other clients experienced and gained through the Executive Leadership Coaching process, check out our LinkedIn recommendationsreviews and testimonials.


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